Miami Herald Feature ìWhat? You still donít have a plan for NYE?î Leslie Abravanel, December 2011
Something to look forward to in February: House, a 9,000-square-foot multi-level nightclub modeled after a swanky ìhouse of the futureî opening in Wynwood. Not just any ordinary nightclub, House sounds like itís aiming to be prime real estate for club kids, with all sorts of gimmicks, including state-of-the-art sight and sound installations such as 360-degree panoramic projections, 3D architectural mapping, holograms and cyber technology unparalleled in the world. In order to evoke the warmth and intimacy of an actual home, kitchens will be bars; there will be showers in VIP areas and beds with sheets; cocktail waitresses will dress only in crisp menís T-shirts; and bouncers wear pajamas. There will even be sexy little surprises in the nightstand tables. Sounds like some kind of house, thatís for sure. ìHouse will be more of a living, breathing art installation than a nightclub, which is only fitting considering its location,î says owner Mark Lowe. ìMy goal is to change the way Miami sees nightlife, and because this is a ëhouse,í all the naughty things you do behind closed doors will be revealed.î Thereís no PC way around it, so we have to ask: arenít those houses only legal in Nevada?